At the moment when 5G technology is about to become popular, people are more and more inclined to show themselves and their works on social networks, to obtain social needs and benefits, etc. Bilibili, Douyin, Weibo, Moments and other networks with social attributes The platform is developing rapidly and unstoppably. With the improvement of people's living standards and aesthetic awareness, people living in the social background of "face economy" pay more attention to their own image.
The popularity of mobile Internet and the continuous optimization and upgrading of computer vision technology have led to the emergence of country email list beauty photography APPs.
This type of APP mainly provides users with beauty services, allowing users to automatically make beauty and makeup during the shooting process, and solve some of the user's image needs on social networks. At the same time, it will also provide a variety of derivative services such as stickers and expression pack production. People are very willing to use beauty apps to share their daily life, which also provides impetus for the development of the Meitu industry.
1. Market size
According to the "Marketing Value Insight Report on Chinese Beauty Shooting APP Users" released by iResearch in 2020, as of December 2019, the number of monthly active users of beauty shooting APPs reached 300 million, and the penetration rate of APP was 20.3%. , according to the "Meitu 2021 Interim Report", as of June 30, 2021.
The number of monthly active users of Meitu Xiuxiu reached 114 million, and the number of monthly active users of Meiyan Camera reached 62 million. Compared with the average monthly active users of other APPs such as food delivery, online travel, fitness and sports Look, it can be seen that the overall user traffic of beauty photography APPs is relatively large.
Figure 2-1 Number of monthly active users of beauty photography APPs (Source: iResearch)
2. Industrial structure
The overall development of the Meitu industry has been relatively mature, mainly including the head APP Meitu Xiuxiu (2008) and the emerging Tiantian Ptu (2014), Faceu Jimeng (2015), B612 Kaji (2016), Qingyan (2018) ), Awake (2020), etc., as well as foreign beauty apps such as Piscsart and Facetune that have entered the foreign market.
The table below is a comparison table of the downloads and income of the four mainstream beauty APPs in China. It can be seen that although the wake-up and light-face cameras are backed by the big Internet company ByteDance, due to the late launch time, their popularity in the market The popularity and downloads are still not as good as Meitu Xiuxiu.
However, since the demographic dividend disappeared, the