Jul 31, 2022
In General Discussion
What are the brand marketing processes? How exactly should each process work? In the era of new media, brand marketing has always maintained close contact with consumers. Whether it is marketing process or marketing strategy, it has always been Buy email list the object and direction of in-depth exploration by marketers. For new marketers, it is first and foremost to figure out the specific marketing process. It only takes you 5 minutes to master brand marketing and it will be handy. 1. Identity Definition Corporate identity is one of the brand marketing processes. What is the definition of identity? To be precise, the answer is "what kind of company is this". It is usually divided into two directions: one is to define according to the company's business scope, so that the audience can know what the company does. The second is to define which problems have been solved for the society according to the business model adopted by the enterprise, so that the audience can understand the business philosophy of the enterprise. 2. Strategic positioning Porter, the father of competitive strategy, once defined strategy as three levels. The first layer is to create a unique and favorable positioning, involving a variety of different operational activities, that is, positioning; the second layer is to make trade-offs in the competition, the essence is to choose what to do and what not to do, that is, to choose; The third layer is to establish a match between the various operational activities of the enterprise, that is, match. Strategic positioning is actually answering the question of what to do, choosing a profitable market, and making a profit positioning.